audience research

FOcus group. what will i ask. what will i show them. what will i do once i have answers.

The comparable profile above is the one for the film Fright Night which is a horror move. As you can see the audience for this is 65% 15-25 year olds. This is the audience i intend to aim for as i want it to appeal most to a younger audience. We can also see that males and females are equally for the gender to will appear to, again i wish to aim the same sort of gender because i want it to be able to be seen by males and females and that they both will enjoy it and so it is not orientated towards one gender. Another thing we can see is the Class of people it has been appealing to, the C1 to the DE class.

This is the comparable profile of the paranormal activity 3 film, this film is my main inspiration for my trailer so this is the best comparable profile for me to follow. Again we can see that the 15-25 year old category is the most popular category, this is definitely the kind of audience i want to appeal to. The gender of my audience is going to be evenly spread just like on the paranormal activity reader profile where it is 53% male and 47% female which shows how close the difference is. This Class category is Class C1 through to DE and they are all similar in percentage, I want to have the same kind of audience in the class category also because it appeals to most people therefore being a very popular film.