Summer Research Into Market Campaign

Through the summer i researched the film "Harry Potter and the Deathly Hallows: Part 2" in how the film was marketed and promoted. This film poster above is an ideal example of what kind of posters were placed around towns, in bus stops, in shops, in magazines and so on. The phase "it all ends" is also very effective in the way that they have marketed this film, this is because people will read this and they know that this is the final Harry Potter film and that in its own will get more people coming to watch it.

Again here is another way that the film was marketed, by using a popular film magazine and putting a picture of the cast on the front along with the large "Harry Potter" type. This magazine is sold in lots of major retailers around the world, people will see this everyday and that would have made people look at the front of the magazine and then would go and see the film. Also people who buy the magazine will see it and also will get to read about the film inside and that again will help on how many people go and see the film. 

Another way that they marketed it was by releasing teaser trailers which they would put on television throughout the day as it was a 12A certificate which allows children younger than 12 to go and see it with parents. The fact that this was advertised on television all day is so that it can appeal to all audiences of all ages. This again is a clever way of marketing as more people of different ages will want to go and see it.  

Sold $476 million in tickets around the world on it's opening weekend.
"Harry Potter and the Deathly Hallows: Part 2,” the first film in the series to be released in premium-priced 3-D, sold $168.6 million in tickets in North America alone — the biggest opening weekend in history. “The Dark Knight” previously held that record with $158.4 million.