Evaluation Question 2

Evaluation Question 2 - how effective is the combination of your main and ancillary products?

My film campaign consisted of 3 products which were a trailer, poster and a magazine cover. Through developing them there was continuity in these three products which made them have a professional look to them.

My three products have each got a unique USP. But together as a whole the link with each other and have significant continuity.

In my trailer I feel that my USP is the camera shots which emphasise the acting on screen. The shots that I used created suspense in fear within the audience which is what I was aiming for with my horror trailer. Although some of the shots within my trailer can be seen in other professional products, I feel that I have staged the majority of the shots well and that they have a big effect on the audience and also ultimately help to identify the chosen genre, making it more of an experience for the viewer.

Magazine cover.

Like in my trailer my magazine follows in the same direction as it features the protagonist who is also in my trailer. This shows continuity. Also I feel like the type of shot I decided to use for my magazine was unique as it is just of the eyes of the protagonist which gives a sense of mystery which is tense.

Arguably my sell lines within my magazine are a unique selling point as they are offering free posters, which I think is very professional and also lets the audience get involved.

Poster.

My poster again features my protagonist but yet again in a different light, she has appeared in all 3 of my products yet in each one she is not the same pose or the same clothing she is always looking different or a different part of her body is on show, That in itself is a USP as it Is rarely seen in professional products.

I think the film distributor would use social networking sites to promote the film as the age range for my film is 16-24, this was found out from my preliminary audience research task. Another thing that could be used is poster campaigns around busy shopping centre and outside on billboards and such.