Evaluation Question 3

Evaluation Question 3: What have you learnt from you audience feedback?

From my audience research I took all of the comments I received into consideration. This then allowed me to make positive changes towards my products. The main criticism was that certain things on my products that were quite important didn’t stand out enough and I found that people were sometimes missing the point of the actual products. I had to lighten the image behind all of my text on my magazine because it was overpowering the text. Also they suggested to somehow making the text stand out more so I have now put a drop shadow on them so that they stand out off the page more. Also about the poster they suggested to make the blood stand out more on the hands so I desaturated the hands and made the blood a brighter red so that this was more apparent to the audience who were looking at the products.

I also got video comment off my classmates, they all said that the products fit well together and there was a good continuity in them, they just feel that there wasn’t that much detail on them, I decided not to take this into action because I feel like I didn’t want too much on my products and that I wanted a professional look to them, this was achieved by leaving what I had done, and tweaking little things like lining everything up straight which hadn’t been done beforehand.

I then got some feedback off people at home who I showed the rough cut of my trailer too, they were all very constructive yet they said that the SFX I had put in didn’t quite match to what the video was playing. After tweaking these they approved more. They also said that one of the logo’s wasn’t very strong, so I again tweaked this to make it look more professional and to finish it off.